Most creatives yearn to feel free of the confines of their cubicle, to pursue their craft and choose their clientele. And they’re in good company. About 34% of people in the U.S have entered the independent workforce and moved on to self-employment ventures, with a wealth of personal and professional growth ahead.
This rising class of freelancers – triumphs, tribulations, and all – are not only in good company, but they’re changing the game. AND CO, the proactive app for freelancers to manage their business, just released a new film titled “SOLO NYC” that gives an intimate look inside New York’s rising class of creative freelancers, showcasing talent as dynamic as ever. Directed by filmmaker (and freelancer) Daniel Soares, the film’s mission is “bringing to life the unique stories and perspectives of fellow freelancers” who like Soares, call New York their home. As AND CO’s co-founder and producer on the film Martin Strutz notes, “New York has always been about grit and relentless self-reliance.” Nowhere is that more apparent than in the city’s freelance workforce.
Just last year, New York’s City Council passed the “Freelance Isn’t Free” act designed to uphold the rights of independent workers, a reflection of the changing times and landscape of the new workforce. So who’s a part of this new rising crop of talent? The film follows four freelancers, Helen Levi, Alex Trochut, Adriana Urbana, and Zipeng Zhu, as they rise with the sun and continue their days committing themselves to their craft, powered by their independent-minded work ethic.
Check out the film here: