How to use gifs for you business (yes, actually).
We’re increasingly becoming visual communicators.
And as words invariably fail to get our true points across, so many of us take a different approach: gifs.
Need to express how uncomfortable you are with a situation? Head to giphy and search “Homer backing away”.
Or, spend several minutes browsing for the perfect shot of a maniacal baby causing pure chaos to show how you feel about the monster from Stranger Things.
But just as traditional language has begun to fail us, so too have our glorious gifs become just too commonplace. So what do you do when a played out shot of Michael Scott just won’t do? You create.
Igor Izhik is a Toronto-based product designer, illustrator, and Crew member with a penchant for the moving image. His aesthetic takes cues and inspiration from designers such as Jona Dinges, Dalius Stuoka and Oleg Tischenkov—making a point to experiment with different colours, styles and techniques, resulting in designs that are more than just nice to look at.
His mantra is that no matter what project you’re working on, it all comes down to how you tell a story.
“It’s all about storytelling. Any design piece—whether it’s an illustration, design mock-up or animation—should convey the message, for sure, but at the same time it should make people think.”Igor Izhik
We recently worked with Igor to create a custom gif for when we publish blog posts on places like Medium. The brief was to create something playful, welcoming, and warm, but other than that we were open to Igor’s interpretation.
“The task was to create an animated gif which should convey how easy it is to get your app designed and developed with Crew. Preferably, the gif should be lightweight to be easily embedded in the blog posts, shared via social media, and sent in the emails.”
“As I was given full creative freedom, I started with getting as many ideas as I could without limiting their craziness. Within a few days I’d come up with around 20 scenarios which were distilled down to 5 of the most promising.”
But even with the greenlight, Igor decided to take it one step further and find the perfect way to represent what Crew does.
“The feedback was good, there were 2 ideas selected to proceed with, but I wanted to have a killer idea, which still wasn’t there.”
So he kept working, and eventually created something that we’re now constantly asked about. And it’s perfect.
When Igor isn’t making gifs or static illustrations, his lighthearted approach to design continues with his recently launched app called Loliful—
Beyond the fun, light design, the entire concept is incredibly inviting and playful.
But really, from the guy who created the Mission Impossible gif, what else would you expect?