For years, authors, artists, and marketers have tried to harness the power of color to make their books, creations, and companies stand …
Jory MacKay
How to carve out your piece of The Attention Economy
The best business, with an unbeatable, quality, and affordable product, still has a 99% chance of failing if no one knows about it. Sounds …
How to design a great landing page: 3 experts spill their secrets
First impressions are just as important online as they are in real life. As we give users more and more choice, their patience for sifting …
Should you crowdfund your company?
Before you spend money or time on creating a product, you need to make sure there’s a real need for it. And one of the best ways to do that …
Building an engaged community around you and your product
Humans are emotional beings. And despite our best efforts to maintain a Spock-like level of reason, how we feel has a funny way of …
How to find your first paying customers
Nothing tells you you’re on the right track with your business idea like having someone pay you for your product or service. Whether you’re …
Does your business solve a problem people actually have?
Before you build a website. Before you write a business plan. Before you even tell your parents what you’re doing. Ask yourself one …