Everyone is busy. But most investors (especially the ones you want to talk to) are particularly busy. And they don’t want to open email attachments.
Investors, like most people, don’t have time for bullshit.
Attachments equal bullshit.
Six months ago we closed a $2 million investment. One of the things we did to try and make it easier for potential investors to view our story was to make our investor deck mobile.
Investors see hundreds, sometimes thousands of pitches a year so rather than attaching a PDF we just gave a link. We made it so you could click a link and view our deck from any device – desktop or mobile.
Sometimes, investor presentations are created as an afterthought or something that just needs to get done on the path to getting a multi-million dollar check. But, an investor presentation is worth more than that. It represents everything your team has been working on for months or years.
Rather than sending a PDF with a loose story or attaching a set of PowerPoint slides, go a step further.
Your investor deck is like giving a flower on a first date. It’s an opportunity to differentiate.