Until the end of this year, I’m focusing the majority of my time on finding 7 people to join our ‘marketing’ (I hate that word but it makes it clear what we’re talking about) team at Crew.
From the start of Crew, we’ve believed in a different way of marketing.
Rather than depend solely on more traditional ways of spreading the word about our company, like ads or a blog, we’ve instead opted to create value in a different way.
We’ve made tools like Unsplash, How Much To Make An App, Moodboard, and Slack vs Hipchat which now account for the majority of our company’s growth. In addition to these tools, we aim to build real relationships with people in our community. We’ve traveled thousands of miles to meet with members face-to-face about how we can build Crew better for them.
And in 2.5 years, we’ve grown from a weekly newsletter to over $20 million in posted contracts.
We see it as the way now.
The explosion of the internet has exponentially multiplied the options we have to read, watch, play, and entertain ourselves. As a result, our attention for things is exponentially reduced.
There are so many options available that our brains have gotten better at automatically filtering anything we’ve seen before.
A recent study by Microsoft on Canadians found that our attention spans have dropped by a quarter, from 12 seconds to 8 seconds, since 2000.
Although we probably didn’t need a study to tell us this, there’s a general fatigue that’s happening as we crave novelty.
So if we’re going to make or market something, we need to level up and do something better.
At Crew, we will not settle for mailing anything in. We’d rather not do it at all than just do it for the sake of doing it. An ‘okay’ blog post or a boring press release will never be published. We need to create extreme value to cut through the noise of today.
You can write 100 shitty emails that get 10 responses or you can write 10 thoughtful emails that get 10 responses. The latter is what we’re after.
So whatever we’re putting out, whether it’s an email, tool, product announcement, or tweet, it must create value.
We want to build a team with this same value.
Why are we growing the team?
A few weeks ago, we looked at all the projects and channels we’re focusing on to help grow our company and realized we had way too much going on for the size of our team.
Joe, for instance, who just joined full-time a few months ago, was leading 5 channels.
Jory, who leads our blog, has also been leading the Unsplash Book along with coming up with ideas for distributing things we create.
Michael who’s in charge of partnerships, has also been leading our upcoming interview series and our How To Build An Online Business course.
We’ve hit a point with our current team where we’re all a bit overwhelmed. We’ve found things that work but we need help to pay attention to them properly.
Here are the positions we’re hiring for:
NYC City Lead
NY is our #1 market. In this role, you’ll play a key part in growing and cultivating our NY partnerships with companies, studios, and agencies. You’ll work directly with our Head of Partnerships, Michael and be responsible for hitting expected revenue targets. To qualify for this position, you must have prior experience working either as a freelancer or at an agency, and have pre-existing relevant relationships in the city.
SF City Lead
Yup. This one’s the same role as the NY City Lead except you’re based in San Francisco. San Francisco is our #2 market (behind NY). But it has the capacity to be our #1 market. You’d be responsible for making that happen.
We’ve got a lot of projects going on that require setting up things like email campaigns, announcements, and distributing our work to different places. This role will require endurance, an ability to write well, a strong understanding of online marketing, Google Sheet skills, and an ability to balance many ongoing projects at once.
Head of Social Accounts
As Head of Social Accounts, you’ll be in charge of building a sense of community with Crew members and designers, developers, entrepreneurs, product managers, and agency founders. This is a strategy role and a doing role. You’ll be responsible for coming up with the approach to our social accounts along with executing on them. The most important metric for you won’t be click-through-rates or follower growth. It will be interactions.
Interactions (i.e. a favorite, a retweet, a like, a comment) are the best way we’ve found to measure how well we’re creating value and a connection with someone. You will also be responsible for regularly documenting and sharing things we’re working on. Here’s a breakdown of what a typical month looks like.
Designer/Developer for Special Projects
We call the tools we make (like Unsplash or How Much To Make An App) Special Projects. Previously they’ve been built by whichever person on our product team wins the raffle that day. Now, however, we’re forming an elite squad known as the Special Projects Squad. (Not really, you’ll just be those ‘folks-over-there-who-make-cool-stuff’). We’re looking for a designer and a developer who can take on a moderately-wacky idea every month and launch it quickly. To qualify you must have previously built your own product from start to finish.
In addition to building the thing, being part of this team will require all the skills needed to get a functional product live: product direction, copywriting, etc. Here’s more about our approach to building Special Projects.
We need help establishing and maintaining a quality visual look across all these things we plan on making. From Special Projects to online courses to our blog posts and image assets, we could really use a hand. We’re looking for a designer who understands how to balance hitting a high level of quality design while understanding when it’s time to call something done because there will be many projects at a time that all need some love.
Contract Press Relations Lead
Whenever we share something we’ve created, part of the mix is to get it in the hands of relevant members of the press. Since we haven’t yet figured out how many things we’ll be regularly releasing that could be press-worthy, this role will start as a contract position.
We’re ideally looking to work with someone who has strong existing connections with members of the press. Ideally, we’d start by sharing our upcoming product and company roadmap so we can see all the upcoming projects. Then together we’d pick out the ones that are press worthy and you’d be responsible for distributing these projects with the right people. If the amount of work warrants it, we’d evolve this into a full-time position.
More about these roles
All of these positions will be paid, and all roles except the Contract Press Relations Lead to start, will include stock options.
All positions can be remote except the NY and SF City Lead roles.
You must be comfortable working on a distributed team. Even though many of us are located in Montreal, we still operate as a distributed team. You should be comfortable working with tools like Slack, Trello, and Google Docs, and understand the level of communication required to make remote working work.
For all roles, we’re looking for someone who has past experience doing what’s required of the position.
Who you’ll be working with
While you’ll spend a lot of time with everyone on our team, you’ll mostly be working with these people:
Jory MacKay (Toronto) – 2 personal Medium #1s and helped produce many more hits by way of his editing. Jory is a word wizard with 9 previous lives. 1 as a magazine editor, 1 as a touring musician, and 1 as a friend to Bono. Arguably the best beard on the team.
Michael Sacca (Las Vegas) – Started and grew his own multi-million dollar agency. Runs the Rocketship podcast. Since we’re on the topic of past lives, Michael leads a double-life as a designer, previously making Brandisty and Benchwarmer. His son also leads a double life as an Instagram celebrity for the hashtag #swirllife.
Joe MacNeil (Montreal) – A tall man who prefers to work at a small computer, Joe is known around these parts for starting a Montreal bagel war on Twitter. He’s got a sense of wit that makes us all wittier. Oh, and Joe writes product release notes that make the front page of Reddit.
Ali Mese (Singapore) – With 10 Medium Chartoppers, Ali is a renowned essayist who also has a top collection on Medium (startups, wanderlust, and life hacking). Prolific in nature, in his spare time, Ali created growth.supply, Freebie Supply, and the online course 0 to 1M.
Me (Montreal and sometimes other places) – I write, help with company/product direction, make sure we have enough money, and once a upon a time, created Unsplash. These days, I’ll work mainly with you on thinking through ideas and helping where I can with writing, editing, and distribution.
It will be challenging
We have a high bar for quality and we will never release something if we wouldn’t share it ourselves.
Hitting this level of quality over and over, with speed, isn’t easy. It requires stamina and an ability to constantly understand priorities.
We don’t expect you to be working all hours of the day to get work done but it can feel like it if you don’t have a strong ability to prioritize.
This is especially important with our distributed team setup. No one will be looking over shoulder making sure you did something. We’ll have weekly and monthly catch-ups and many opportunities to regularly chat together about things, but you will largely be in charge of what you do with most of your time.
The work you create and share will be seen by hundreds of thousands of people. And you’ll regularly get to work with members of our community, who are some of the top people in the web industry.
If these roles are not your thing but you may be interested in something else, we’re also looking for:
- A Senior PHP Developer for Crew
- A Senior Rails Developer for Unsplash
- A Senior Frontend Developer for both Crew and Unsplash
- A Product Designer for both Crew and Unsplash
If you know a friend who might be interested
If you have a friend who might be interested in one of these positions, you can introduce them at the ‘apply here’ link below.
If we end up hiring your friend, we’ll swing you:
- A $1,000 Crew credit toward design/dev work
- A Crew t-shirt, a copy of the Unsplash Book, and an Unsplash sweatshirt (value: $165)
- Dinner for 2 on me wherever you’re from (value: up to $200)
If you’re interested in one of these roles or know someone who might be, apply here.
Thanks for reading and have a good day.