It’s been a couple months since I first reflected on our partnership program.
As a reminder, our referral partnership allows agencies and professionals to refer work into the Crew network so we can match it with the right professional.
They then receive a 5% commission on the final project budget.
To date our partners have submitted 941 projects that have totaled $348,104.67 in matched project budgets resulting in $17,405.90 paid out to our partners and generating $34,809.80 in revenue for Crew.
These numbers feel like a pretty good start and should begin to compound as we continue to invite new partners and build stronger relationships with our current partners.
Here’s a short and sweet look at our referral metrics, what’s working well already, and where we think we can improve.
Referrals monthly: 200 March / 202 April
Total projects from referrals: 927
Total budget for matched projects: $348,104.67
Average conversion percentage: 31%
Total number of referrers in network: 113
Highlights from March/April
- We now allow agencies and professionals to apply for our program at pickcrew.com/referrals.
- Release 11 included a major update to our referral flow, which now simplifies the introduction process and makes sure we keep all parties up to date and in the loop.
- Release 11 also included a big update to our partnership dashboard with better reporting and filtering on projects that have been submitted.
What’s going well
- Reaching out to designers and agencies. I’ve been scouring agency and professional portfolios and reaching out to any that represent the quality that we’ve come to expect at Crew. Surprisingly, even though most have not heard of Crew, they are generally willing to have a quick call to find out more about our partnership program.
- Communicating the value. I can count on one hand the number of people that weren’t interested after talking to them on the phone. Most people are excited and often have referrals in mind when we’re talking.
- Building meaningful connections. It’s still early on for this one, but with each person I’ve met its been fascinating to learn about their business and how Crew can help them. There have been some amazing conversations and I’ve even found myself donating to an IndieGoGo campaign to send a founder to a type camp in Paris.
What can be improved
- Encouraging the first referral. This is something I’d like to improve. Only 30% of people I’ve spoken with or set up accounts for have gone on to submit a project. This could be for many reasons: Workload ebbs and flows and referrals are probably not the first thing on someone’s mind when they’re going through their day. That said, I know we can do a better job of getting to the wow moment.
- Staying top-of-mind. This is related to the wow moment. The number of referrals from March and April is almost identical despite on-boarding an additional 35 partners. While our data doesn’t go deep enough yet to answer why this is the case, my best guess would be that partners refer a couple projects but lose interest in the 62 days it takes on average to receive their first payment. That’s a long time to wait for a wow moment, so we’ll see what happens as more payments start going out.
- Building relationships with bigger partners. Bigger is not better, it’s just different. The average size of agencies in our referral network is in the 1–10 employee range. I’m looking forward to talking to more agencies in the 10–60 employee range as their needs are slightly different. I’ve also begun working on relationships with companies, which is a much different conversation but we’ve still been able to find a lot of services that we complement.
- Trying something new. I’ve been reaching out to potential partners for the last couple months via email. I’d like to try some new ways of getting in front of them and improve our visibility inside of the agency/design community.
We’re still actively looking for amazing referral partners. If that’s you, or you know an agency or professional that we should be talking to don’t hesitate to send me an intro at firstname.lastname@example.org.
Until next time!